Portfolio Archive - Giovanni Cruz https://giovannicruz.com/portfolio/ Strategic Creative Leader Tue, 12 Jan 2021 20:31:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://giovannicruz.com/wp-content/uploads/2019/05/cropped-GC-logo-site-icon-2-32x32.png Portfolio Archive - Giovanni Cruz https://giovannicruz.com/portfolio/ 32 32 Direct Mailers https://giovannicruz.com/portfolio/direct-mailers/ https://giovannicruz.com/portfolio/direct-mailers/#respond Thu, 15 Oct 2020 05:04:53 +0000 http://giovannicruz.com/?post_type=portfolio&p=82840 Direct mail campaigns often results in high ROI and can even produce higher ROI than paid ads if done right. DMs can work effectively in a campaign by themselves – but are most effective when partnered in a digital-marketing campaign. Here are some recent direct mailer projects for clients such as Google, ThousandEye, Glint and much more.

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]]> https://giovannicruz.com/portfolio/direct-mailers/feed/ 0 Infographics https://giovannicruz.com/portfolio/infographics/ https://giovannicruz.com/portfolio/infographics/#respond Mon, 09 Sep 2019 18:04:30 +0000 http://giovannicruz.com/?post_type=portfolio&p=82821 Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly. They are a great tool for displaying vast amounts of information into easily consumable imagery. Here are some recent examples of infographics that I've done for clients such as Google, Moxie and TripActions.

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]]> https://giovannicruz.com/portfolio/infographics/feed/ 0 Email and Landing Pages https://giovannicruz.com/portfolio/email-and-landing-pages/ https://giovannicruz.com/portfolio/email-and-landing-pages/#respond Thu, 08 Aug 2019 23:18:43 +0000 http://giovannicruz.com/?post_type=portfolio&p=82774 Worked on numerous projects for brands such as Microsoft, Dropbox, Canon, Shell and many more in designing successful nurture campaigns for varied marketing automation platforms such as Marketo, Pardot, and Hubspot.

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]]> https://giovannicruz.com/portfolio/email-and-landing-pages/feed/ 0 Digital Illustration https://giovannicruz.com/portfolio/digital-illustration/ https://giovannicruz.com/portfolio/digital-illustration/#respond Sun, 07 Jul 2019 18:29:51 +0000 http://giovannicruz.com/?post_type=portfolio&p=82748 Here are some examples of recent illustrations and digital compositions – a mix of internal projects and client work.

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]]> https://giovannicruz.com/portfolio/digital-illustration/feed/ 0 Goapele https://giovannicruz.com/portfolio/goapele/ https://giovannicruz.com/portfolio/goapele/#respond Thu, 06 Jun 2019 07:23:57 +0000 http://giovannicruz.com/?post_type=portfolio&p=82705 Once called the “spiritual love child of Sade and D’Angelo” by Rolling Stone magazine, Goapele has both a sensuous and serious voice that is making a difference in the music world by blending genres including jazz, soul, and hip-hop, infused with her own poetry. The Oakland, California-based songstress broke onto the Bay Area music scene in 2001 with her ethereal EP, Closer and has since released Bay Area classics “Change It All”, “Break of Dawn”, and “Strong As Glass”.

I was thrilled to have the opportunity to work with Goapele. As a fan of her music, I knew how important the accompanying visuals would be to the tie in the song, event or even album. I worked closely with her team at Skyblaze to produce covers, merchandise and several versions of her website, album covers, social media posts, merchandise and other marketing materials.

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]]> https://giovannicruz.com/portfolio/goapele/feed/ 0 Dropbox https://giovannicruz.com/portfolio/dropbox/ https://giovannicruz.com/portfolio/dropbox/#respond Sun, 05 May 2019 17:16:18 +0000 http://giovannicruz.com/?post_type=portfolio&p=82660 Dropbox is the leader in file hosting services in the world. I designed a campaign that needed a custom email offer, webinar and fulfillment email templates along with corresponding landing and thank you pages. I also designed various social and display ads as well as one-sheets.

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]]> https://giovannicruz.com/portfolio/dropbox/feed/ 0 eBay Motors https://giovannicruz.com/portfolio/ebay-motors/ https://giovannicruz.com/portfolio/ebay-motors/#respond Sun, 03 Mar 2019 23:20:39 +0000 http://giovannicruz.com/?post_type=portfolio&p=82650 eBay Motors allows you to buy, sell, and shop for cars and trucks right from your home, with eBay's massive inventory of enthusiast vehicles. Worked with eBay Motors for the direct mailer campaign targeting classic car enthusiasts. The project needed catchy designs needed to resonate with gear heads and those just kicking the tires on a classic car. Also designed a nurture campaign consisting of email templates and landing pages.

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]]> https://giovannicruz.com/portfolio/ebay-motors/feed/ 0 Shell https://giovannicruz.com/portfolio/shell/ Tue, 05 Feb 2019 00:22:22 +0000 http://giovannicruz.com/?post_type=portfolio&p=82607 Worked closely with the Shell Brand Team to leverage their existing design guidelines for new marketing collaterals and various campaigns including email nurture campaigns, various landing pages, direct mailers and social and paid ads.

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]]> Google https://giovannicruz.com/portfolio/google/ https://giovannicruz.com/portfolio/google/#respond Tue, 01 Jan 2019 22:11:47 +0000 http://giovannicruz.com/?post_type=portfolio&p=82615 Was presented the opportunity to design for a number of Google brands such as Google Cloud, Google Maps and Google Hire for various digital and print marketing collateral. Working with their respective marketing teams, designed numerous projects including some direct mailers, Hubspot landing pages and Google Maps email templates.

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Worked closely with the Google Cloud marketing team to help develop Google Cloud’s Online Marketing Partner Playbook. It is essentially a brand style guide, or an instruction manual and rule book on how to communicate Google Cloud’s brand. It laid out all the visual details, as well as important notes about the company’s voice, tone, messaging, and design do’s and don’ts from proper logo usage, color palette and typography.

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]]> https://giovannicruz.com/portfolio/google/feed/ 0 Mark Muñoz https://giovannicruz.com/portfolio/mark-munoz/ https://giovannicruz.com/portfolio/mark-munoz/#respond Wed, 04 Apr 2018 00:39:10 +0000 http://giovannicruz.com/?post_type=portfolio&p=82618 Designed, Art Directed and expanded the branding from scratch for former UFC Contender and NCAA Wrestling Champion Mark Muñoz. That included the logo and creation of all artwork, promotional materials, website and social media and any all digital marketing materials. Designed everything from fight shirts, keychains, sponsorship packets to the website design and even behind the scenes social media managing. Also worked on The Wrestling Room app for online video learning from the best wrestling coaches around.

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Logo process: Creating the branding for UFC Contender Mark Muñoz was a challenge. He was a fighter who already had a strong following and one of the more memorable nicknames around. It was apparent that we had to incorporate a number of items to help represent Mark’s Filipino heritage and the warrior spirit that embodies today’s MMA fighters.

Incorporating the sun from the Philippine’s flag was a no-brainer. Adding the coat of arms tied in two things–the fighting spirit and Mark’s Filipino heritage. Working in the letter “M” proved to be a little bit more difficult until I started playing around with the sharpness of the angle the middle point creates. Once the “M” was formed out of the coat of arms shape, the logo really started to come together.

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